Marketing Articles

The Social Sales Revolution: 7 Steps To Get Ahead

dmorgan : April 17, 2013 4:53 PM : Marketing Articles

According to a study by Cone, Inc., 56% of U.S. consumers feel both a stronger connection with, and better served by, companies that can interact with them in a robust social media environment. Social networking users have surpassed email users, and 22% of time spent online is on social media. This new order has radical implications for sales departments. Power is shifting to the customer, who is now in the driver’s seat, with everything from pricing to product information available in real time from trusted social connections.

Download this report for an important first hand look at how blogs, Facebook, forums, LinkedIn, Twitter and other social channels are being used by companies of all sizes to boost sales. Download at

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Your business blog doesn’t have to be boring. 4 things you can learn from the best business blogs.

dmorgan : April 17, 2013 4:52 PM : Marketing Articles

A blog is a great way to publicize your company and directly engage with your community. But if you have a business that isn’t exactly, well, sexy, you may wonder if a blog showcasing what you do can still be beneficial.

The answer is a resounding yes. In fact, a blog can arguably be more impactful for brands in not-so-exciting industries if you’re able to build a fun, exciting experience for your current and potential clients. You’d expect a fashion retailer to have a sassy blog, but an insurance company? Now that’s interesting.  Read more at

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Forrester Research: Transforming your company with social media

dmorgan : February 27, 2013 12:05 PM : Marketing Articles

Most companies need a social media education. As more consumers use social media, organizations must be prepared to approach these channels professionally and effectively. In this June, 2011 independent report “Accelerating Your Social Maturity”, Forrester Research introduces a social maturity model to help illustrate the common stages of change that organizations will experience as they implement, manage, and optimize their social activities.


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