Board of Directors

Sloan Newman, President

Sloan HeadSloan has been involved in one aspect or another of marketing since he was 14 years old. Growing up in a family of public relations professionals, he’s seen many of the ins and outs of different forms of marketing. He has over 6 years of global marketing experience in Europe in PR, advertising, digital marketing, market research and event management. In his free time he has lectured at London Metropolitan University in London on topics of branding and digital marketing. Sloan spends his day life working for a local plumbing and heating company in Seattle, where he spends his days “Thinking Out of the Box.”

During 2013-14 he served as VP of Member Relations and 2014-15 as President-Elect.

Susan Sayers, President-Elect

Susan Sayers is a marketing professional with 20+ years experience in high tech and consumer products marketing with a focus on product management, new product development, and strategic planning. For the past 6 years she has been in mobile marketing with T-Mobile USA and currently works as a Senior Manager, Strategy & Planning focused on growing the devices, services, and accessories businesses within the Product Management Team. Her breadth of industry experience includes marketing within the financial services, consumer packed goods, fitness, and toy industries for Fortune 500 companies. She has a passion for launching and marketing new products and creating brand value through innovative marketing campaigns. She has been on the Executive Board of the Puget Sound American Marketing Association since June 2009 as VP of Communications, Volunteers, and Pulse Marketing Awards. Now she’s preparing to lead the Executive Board in 2016/17.

Merl Simpson, Immediate Past-President

merl portrait 2015Merl is a “recovering” academic having joined the PSAMA board as VP collegiate relations while a member of the Pacific Lutheran University School of Business marketing faculty. His continuing academic research interests are focused on services – hospitality (hotels, restaurants, travel) and professional (finance, legal, etc.), with particular interest internationalization of such services.

His efforts on the PSAMA board, before becoming president in 2014, included expanding the number of affiliated university student AMA chapters in the Puget Sound area, which now include University of Washington – Seattle, Pacific Lutheran University, Seattle University and Western Washington University. Key initiatives undertaken were to create an internship clearing house to link marketing practitioners with talented university marketing students, practitioner speakers bureaus in the Seattle and South Sound, and a program of sponsorships to engage student members in PSAMA activities and programs. A retired Air Force Lieutenant Colonel, Merl has a DBA degree from Golden Gate University in San Francisco, MBA degree from Pacific Lutheran University, and BS degree (International Business) from the University of San Francisco.

Don Morgan, Past President

Don MorganDon Morgan is past-president of PSAMA, and a 30+ year veteran of the ad and marketing wars. He relocated to the Seattle area in 2006 to be near family. Don has been a part-owner and senior manager of three national ad agencies, successfully built national, regional and local brands that added over $1 billion in sales to his clients, developed several new brands from concept to national expansion, won over $250 million in new business assignments, won EFFIEs, ADDYs, CLIOs, RAMIEs and TELLYs, lived through five agency mergers, and all that stuff, and still managed to keep his sanity. Mostly.

Don is principal and owner of Raindance Consulting, where serves as a New Business Coach with a focus on content marketing. He has authored over 30 major white papers on various marketing and corporate topics, has been published in national and regional marketing publications, and has maintained the marketing blog for Puget Sound American Marketing Association for the past five years.

Michelle Lanham, Secretary

MichelleOver the years I’ve had the benefit of working with various industries and disciplines, and have always been referred to as “The Idea Guy” on the team- which is, truthfully, a badge I like to wear. But, whether in B2B or B2C projects, I also make sure to bring my tools in planning, execution and management. Ensuring that original ideas, mine or others’, are given a chance to become tangible in the real world. Michelle will be the backbone going forward for our team as she’s responsible that we do what we must to get through our monthly board meetings.

Ananda Siverts, VP Member Relations

AnandaMarketing and customer service centric professional experienced in the creative development and implementation of marketing and public relation campaigns. My core specialties are honed in the highly visible sports industry and supported by my entrepreneurial spirit and positive personality. Ananda’s drive and customer service personality has helped him greatly in his transition to his board position from a committee member.


Alex Diaz, Co-VP Programming

AlexAlex is a graduate of the University of Washington and a long-time local.  He has previous experience in startups, community events, and small & global agencies wearing various hats while focusing on product as well as brand marketing initiatives. His strengths lie in ability to establish and execute complex marketing projects; ability to work with, organize, and motivate groups of people; as well as strategically implement creative needs to client goals.  These are all skills that has made him a natural fit for the PSAMA’s VP of Programming role.

Strong believer in that it doesn’t matter where, how, or in what medium an idea is expressed, you still have to start with a good one.

Emily Trickey, VP Communications

Emily7+ years of experience in marketing/communications/public relations where I have managed large scale projects, social media, websites, blogs and created unique visual and written content. I thrive in fast-paced environments where creativity flows. I’m passionate about marketing strategy, design and traveling. Emily’s passion for continuing our award winning tradition of communications is shown in our Tuesday Updates and all forms of tools that we use to promote the PSAMA to our members.

Laura F. Ware, VP of Website

LauraMarketing and creative play a decisive role in differentiating a company from its competitors – that’s where I come in. I advise businesses on leveraging the power of a strong brand, content and visuals to connect with audiences and gain a competitive edge. Over my 20-year career, I have established trusting relationships that allow me to have a more holistic view of my clients’ companies. This, in turn, makes me a better strategist for them.

I love collaborating with smart, creative people; doing great work; and ultimately making a difference for my clients. I also enjoy exploring how technology influences and enhances marketing. Her natural desire to work with others and be creative has landed her the role of VP of Website.

Tim Mohler, VP Sponsorship

TimAs a marketer, I believe that brands should seek to add value, fun, and joy to their customers’ daily lives. Marketing should engage consumers in unexpected ways, using games & play to make a brand more approachable. I’m passionate about building marketing partnerships, experiences, and sponsorships that are relevant to the brand message, exciting for the customer, and most importantly that deliver measurable results.


Julie Licthenberg, VP Mentoring

JulieJulie moved to Seattle Metro in September 2014 from Green Bay, WI (yes, she likes cheese and the Packers). While in Green Bay, Julie co-founded and served on the Board of the Northeast Wisconsin AMA Chapter. Since transferring to the PSAMA, Julie was politely coerced to create and manage the inaugural PSAMA Mentor Program, as well as lead the Networking Committee. She notes that no other AMA Chapter currently offers a mentor program. Julie is proud to have earned an Associate’s Degree in Marketing from Northeast Wisconsin Technical College and a Bachelor’s Degree in Business Administration from Cardinal Stritch University. In addition, she is a Hootsuite Certified Professional and holds a HubSpot Inbound Certification.

Her experience is varied and she has held many different positions over the last two decades: cleaning houses, amusement park ride operator, personal banker, salon manager, retail store management, ear piercer at Claire’s, cook, alumni engagement, and marketing. Feel free to ask her about any of these jobs.

Janinne Walker, VP Healthcare

janinneJaninne is the lead of the marketing/business development team. Her role is to help Radia achieve strategic goals, develop yearly business marketing plans for both Radia, Inc PS and Radia Technical Imaging. Her passion for Healthcare led her to join the Healthcare Special Interest Group (SIG) of the Puget Sound American Marketing Association.  She’s now the VP of Healthcare where she leads some of our most ineresting annual events revolving around and engaging healthcare and marketing.

Kacie Leacy, VP South Sound

Kacie LeacyKacie is an agency professional experienced in marketing, advertising and strategic communications. She has been involved in PSAMA for more than six years starting when she helped to spearhead the South Sound Special Interest Group (SIG) in 2010. For 2015-16, Kacie serves on the PSAMA board as the VP of the South Sound SIG as she continues to lead the group to host bi-monthly programming events in Tacoma. She also served as Secretary in 2014-15.

Jordan Barr, VP Collegiate Relations

Jordan Head ShotIt’s hard to say where Jordan is a “native” of. Born in Louisiana, his family then moved to Amsterdam. He eventually ended up in rural, small town Nevada before making the jump to the University of Washington where he received a Bachelor of Arts in Business Administration with an emphasis in Marketing. His roots with AMA run deep as he was involved all four of his college years. Growing from member, to Vice President, to a two term President, he helped lead an organization from 30 members and no national presence, into an organization his senior year of over 130 members and ranked in the top 14 chapters nationally with Bronze chapter award recognition.

PSAMA Collegiate Relations was a natural transition. As this position evolves and our collegiate chapters strengthen, so does the need for process and support from PSAMA. Jordan’s goal in this position is to provide stronger support and involvement opportunities for collegiate chapters to thrive in the Puget Sound region.

Doug Lodmill, VP Strategic Planning

DougAward winning strategic marketer focused on driving world class results in lead generation and superior customer satisfaction in high technology companies focused on Enterprise customers and Mid-market. Strong leadership in partner strategy, multi-tasking and team-building ability coupled with demonstrated drive to exceed goals and work with cross-functional teams on maximizing integration with partner ecosystem. Principal strengths include building and growing annuity revenue streams, field marketing and sales integration, partner business problem solving in competing areas and leveraging creativity to maximize marketing ROI.  It’s this level of knowledge and excellence that made Doug a natural fit to the roll of Strategic Planning.  As a strategic marketer, it’s Doug’s roll to look at where we’re going and make sure that we know what success should look like so the President can focus on the day-to-day.

Jacqueline Cooper, VP Volunteers

Jacqueline CooperJacqueline is a marketing professional with over 10 years of experience in financial real estate professional services. She has a proven track record of developing and managing strategic marketing programs and building and leading high-performance teams. Jacqueline has a passion for inspiring others to succeed with a commitment to personal development, team spirit, and innovation. As the VP of Volunteers, she helps engage members with volunteer opportunities and discuss how PSAMA can help achieve their personal and professional goals.

Frank Chenn, Chair MarketMix

frankchenn_imageFrank Chenn is a digital media specialist with over 25 years of experience developing integrated sales and marketing channels for some of the world’s top brands. He is the founder of three successful start-ups. New Times was the first digitally produced entertainment guide for the California Central Coast and now the largest circulated publication today. In 1993, he co-founded MAGI Group, Inc., one of the first digital media agencies in the Pacific Northwest where he led the company as President and CEO. MAGI was a top 25 Digital Media Agency for nearly 10 years. In 2004, Frank founded ChannelReady, Inc.; which helps companies develop integrated sales channels that educate customers, teams, and partners about their company, products and brand. Blending education and training, ChannelReady crafts rich media tools + digital media + platforms that deliver consistent results.

Loretta Bevins, Association Services

Loretta is the office administrator for the Puget Sound Chapter of the American Marketing Association as well as several other non-profit professional associations. She has worked with PSAMA since 1990 in whatever capacity is needed. Her favorite part of her position is on-site registration for events where she can catch up with the people who attend the events from month to month.


The Puget Sound American Marketing Association is an organization made up of dedicated volunteers. Our board is made up professionals from all works of the marketing spectrum. If you have questions about the PSAMA, feel free to reach out to the following Vice Presidents for more information.